Wilderness Club
The Wilderness Club is 545 acres of wide-open spaces including several spring fed lakes, the largest of which, Wilderness Lake, is the focal and recreational hub of the community. Also features a championship golf course designed by Nick Faldo. Eureka Montana, USA. I needed to design around the clients supplied branded identity, (logo design) interpret it and integrate my creative thinking into the new marketing direction, while being conscious of the original brands integrity. The cover of the vision book/brochure was conceptually envisioned as having a very tactile look and feel. The coarse textured cover stock was ideal, and a great solution for the project, with the de-bossed logo and decretive trim adding punch and a tactile feel. The internal pages where also created to reflect authentic Montana, earthy, textured and natural, the interior designed with a simple 2 column grid and earth tone colour palette with large spacious imagery for what Montana is famous for “Big Sky” beauty.
