Swan Evergreen Village
An all-inclusive assisted living facility where comfort, care and community set the standard. Calgary, Alberta Canada. Brand the visual design around the “Swan” moniker in “Swan Evergreen Village. Kirk create a solid strong image for the logo that would appeal to the Baby Boomer, demographic. Kirk created the simplified elegant “Swan” image and creatively contained it in a rectangle shape, I then justified the textual elements to visually complete the rectangle, he then used the serf font to reflect class and tradition. The marketing collateral was designed to be simple and budget conscious with the use of a standard folder and preprinted insert pages and a letterhead that could be used for updated content and printed in-house.
